Bill Scuorzo heads BCG Advisors, a New Jersey-based investment brokerage firm, and AndAme Investments, a business that invests in struggling small companies. At both of these companies, Bill Scuorzo uses his extensive experience and background in business development, strategic planning, and management to increase operational efficiency and profitability.
To be successful at growing a small business, entrepreneurs need a combination of resilience and hard work, with an intensive focus on marketing, sales, networking, and adhering to regulatory compliance issues. However, several processes can make an entrepreneur’s life easier. One of the most effective of these is a strong revenue funnel, also called a sales funnel.
A sales funnel is simply the multistep buying process that a company uses to guide customers. In addition, a sales funnel encompasses the company’s process of identifying, qualifying, and marketing to potential customers.
A standard revenue funnel model has several steps: customer awareness, generation of interest, comparison with competitors, the decision to buy, follow-up negotiations, the actual purchase, a post-purchase re-evaluation, and a new purchase. When a company has a strong sales funnel in place, sales and marketing may largely take care of themselves.
Bill Scuorzo 